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Prospects who attended a webinar became customers 6.1 points more often than those who registered and didn’t show up.
Impact of webinars at each customer stage
Stage 1: Prospect
Clear differenceAttendees became customers 6.1 points more often than no-shows.
Attended live14.8%Registered, didn’t attend8.2%People: 412 attended · 268 did not show up · before adjusting +6.6 points
Stage 2: Trial
No clear difference yetTrial users who attended converted about as often as those who didn’t.
Attended during trial31.8%Did not attend26.3%People: 85 attended · 240 did not · before adjusting +5.5 points
Only 72% of attendees had a comparable non-attendee.
Stage 3: New customer
Do new customers who attend early stay longer?
Not enough data yet: 21 of 30 new customers
People: 21 attended · 133 did not
40 more new customers are too recent to count yet.
Stage 4: Customer
Clear differenceAttendees expanded 3.2 points more often over 3 months.
Months they attended9.0%Months they didn’t5.8%Customer-months: 410 attended (62 customers) · 2,210 did not (140 customers) · before adjusting +3.2 points
Attendees churned 2.1 points less often over 3 months.
Months they attended2.2%Months they didn’t4.3%Customer-months: 410 attended (62 customers) · 2,210 did not (140 customers) · before adjusting −2.1 points
| Finding | Attendees | Non-attendees | Adjusted difference (95% range) | Group sizes | Result |
|---|---|---|---|---|---|
| Do prospects who attend become customers more often than no-shows? | 14.8% | 8.2% | +6.1 points (+1.6 to +10.6) | 412 · 268 people | Clear difference |
| Do trial users who attend convert more often? | 31.8% | 26.3% | +4.9 points (−6.2 to +16.0) | 85 · 240 people | No clear difference yet |
| Do new customers who attend early stay longer? | – | – | – | 21 · 133 people | Not enough data yet: 21 of 30 new customers |
| Do customers who attend expand more often? | 9.0% | 5.8% | +3.2 points (+0.4 to +6.0, approximate) | 410 · 2,210 customer-months | Clear difference |
| Do customers who attend churn less often? | 2.2% | 4.3% | −2.1 points (−4.0 to −0.2, approximate) | 410 · 2,210 customer-months | Clear difference |
Onboarding: still paying after the first 30 days
New customers still paying on day 30, by whether they attended a webinar in their first 30 days: the share still paying in the days after.
Use the arrow keys to read the values point by point, or switch to the table.
- Attended in the first 30 days
- Did not attend
| New customers | Days after day 30 | Still paying before that day | Churned that day | Still paying |
|---|---|---|---|---|
| Attended in the first 30 days | Day 30 | 34 | 0 | 100% |
| Attended in the first 30 days | 41 | 33 | 1 | 97% |
| Attended in the first 30 days | 96 | 29 | 1 | 93.6% |
| Attended in the first 30 days | 158 | 22 | 1 | 89.4% |
| Attended in the first 30 days | 241 | 16 | 1 | 83.8% |
| Did not attend | Day 30 | 160 | 0 | 100% |
| Did not attend | 18 | 160 | 3 | 98.1% |
| Did not attend | 47 | 151 | 5 | 94.9% |
| Did not attend | 88 | 138 | 6 | 90.8% |
| Did not attend | 142 | 117 | 6 | 86.1% |
| Did not attend | 210 | 88 | 5 | 81.2% |
| Did not attend | 290 | 57 | 4 | 75.5% |
A curve drops each time a customer churns. Groups too small to show are left out.
Detail tables
The rows behind the findings and the matching, table by table.
Match coverage
Share of attendees matched to a Stripe customer, and why the others are not.Match coverage Sessions On demand sessions Participations People Matched Matched % Matched exact Matched domain Unmatched no customer Unmatched free mail domain Unmatched ambiguous domain Live attendees Live attendees matched Live attendees matched % Dropped internal Dropped excluded customer Dropped invalid email Dropped excluded event Dropped team member Dropped unknown session 48 3 3,120 2,995 1,550 51.8% 1,240 310 1,020 380 45 1,830 1,012 55.3% 96 8 11 0 0 0 Per webinar
Attendance and outcomes for each webinar.Per webinar Event ID Webinar Sessions Participants Live attendees Attendance rate % Matched exact Matched domain Matched share % Prospect attendees Prospects mature Prospects converted Conversion rate % Customer attendees Panel rows Expansion rate % Churn rate % Control rows Control expansion rate % Control churn rate % Is reportable evt_MOCK1 Onboarding 101 24 1,460 958 65.6% 431 122 57.7% 286 262 41 15.6% 412 268 9.3% 2.2% 1,480 5.9% 4.4% Yes evt_MOCK2 Pricing workshop 21 820 512 62.4% 229 55 55.5% 171 150 20 13.3% 190 142 8.5% 2.1% 1,050 5.7% 4.2% Yes evt_MOCK3 Product tour (on demand) 3 715 0 – 0 0 – 0 0 0 – 0 0 – – 0 – – No From webinar to customer
Conversion of attendees and no-shows, by month.From webinar to customer Anchor month Group Prospects Unmatched Mature Converted Rate % CI low % CI high % Median days to start New MRR Jan 2026 Attended 142 18 142 22 15.5% 10.5% 22.3% 24 €1,980 Jan 2026 Did not show up 91 12 91 8 8.8% 4.5% 16.4% 37 €610.00 Feb 2026 Attended 131 15 131 19 14.5% 9.5% 21.5% 21 €1,720 Feb 2026 Did not show up 88 10 88 7 8% 3.9% 15.5% 41 €540.00 Mar 2026 Attended 139 17 139 20 14.4% 9.5% 21.1% 26 €1,850 Mar 2026 Did not show up 89 11 89 7 7.9% 3.9% 15.4% 33 €505.00 Trial conversion
Trial conversion of attendees versus non-attendees.Trial conversion Trial month Group Trials Converted Rate % CI low % CI high % Mar 2026 Attended 31 10 32.3% 18.6% 49.9% Mar 2026 Did not attend 84 22 26.2% 18% 36.5% Apr 2026 Attended 28 9 – – – Apr 2026 Did not attend 80 21 26.3% 17.9% 36.7% May 2026 Attended 26 8 – – – May 2026 Did not attend 76 20 26.3% 17.7% 37.2% Onboarding and retention
Retention at 6 and 12 months of new customers who attended during onboarding.Onboarding and retention Milestone Group Customers Retained Retention % CI low % CI high % MRR at start MRR at milestone NRR % Immature M12 Attended 14 10 – – – €1,120 €1,190 – 16 M12 Did not attend 98 63 64.3% 54.4% 73.1% €7,540 €5,890 78.1% 62 M6 Attended 21 17 – – – €1,680 €1,820 – 9 M6 Did not attend 133 96 72.2% 64% 79.1% €10,240 €8,650 84.5% 31 Existing customers
Expansion and churn of existing customers who attend webinars.Existing customers Outcome Group Customer months Customers Events Rate % CI low % CI high % Churn Attended 410 62 9 2.2% 1.2% 4.1% Churn Did not attend 2,210 140 95 4.3% 3.5% 5.2% Expansion Attended 410 62 37 9% 6.6% 12.2% Expansion Did not attend 2,210 140 128 5.8% 4.9% 6.8%
First sync · Acme Analytics
- Reading Stripe0 customers · 0 invoices
- Reading Livestorm0 sessions · 0 participants
- Matching attendees to customers0 of 2,995 linked
- Writing your resultsComparing similar registrants
Built around your business data.
Turnout reads your Stripe billing and your Livestorm attendance, matches each attendee to a paying customer, and writes the result as one sentence you can take to the board.
Livestorm participants matched to Stripe2,570 people
- By email
- 1,240
- By company domain
- 310
- Not a customer yet
- 1,020
Fair comparisons
Attendees are compared with people who registered and didn’t show up, not with everyone. Same intent, different behavior.
- Reporting currency
- € EUR
- Timezone
- Europe/Paris
- Discounts
- Net of coupons
Your currency, your calendar
Defaults come from your Stripe account, so every month and every euro of MRR matches your books.
Your company’s domains@yourcompany.com96 teammates left out
Leaves your team out
Colleagues who join your webinars never inflate your numbers.
New customers who attend early21 of 30 customers needed
Says when it doesn’t know
Below 30 customers you see progress, never a number that looks precise.
- Download slides (.zip)
- Share a report link
- Ask from Claude or ChatGPT
Ready for the board
Each finding exports as a slide you can drop into a deck.
How Turnout gets to webinar ↔ revenue insights.
- 01Stripe300customers · 4,812 invoices
- 02Livestorm2,995participants · 48 sessions
- 03Match by email1,240linked to a Stripe customer
- 04Then by domain+310more, from work domains
- 05Remove your team−96people at @yourcompany.com
- 06Compare with no-shows412 vs 268attendees vs similar registrants
Turnout shows you when there’s not enough data to conclude.
So you can trust the data it shows. Each dot is the most likely effect. The bar is the range it could reasonably be. When that range crosses zero, Turnout won’t call it a win.
Lifecycle stageResult
ProspectDo attendees become customers more often?+6.1 points · +1.6 to +10.6Clear difference
TrialDo trial users who attend convert more?+0.8 points · −2.6 to +4.2No clear difference yet
New customerDo early attendees stay longer?Not enough data yet · 21 of 30Needs more customers
CustomerDo attending customers expand more?+3.2 points · +0.4 to +6.0Clear difference
Points of difference between attendees and similar no-shows · 95% range · sample workspaceImpact, revenue and retention in one place.
Each lifecycle stage gets its own finding, with the evidence right below it.
Prospects who attended a webinar became customers 6.1 points more often than those who registered and didn’t show up.
Impact of webinars at each customer stage
Stage 1: Prospect
Clear differenceAttendees became customers 6.1 points more often than no-shows.
Attended live14.8%Registered, didn’t attend8.2%People: 412 attended · 268 did not show up · before adjusting +6.6 points
Stage 2: Trial
No clear difference yetTrial users who attended converted about as often as those who didn’t.
Attended during trial31.8%Did not attend26.3%People: 85 attended · 240 did not · before adjusting +5.5 points
Only 72% of attendees had a comparable non-attendee.
Stage 3: New customer
Do new customers who attend early stay longer?
Not enough data yet: 21 of 30 new customers
People: 21 attended · 133 did not
40 more new customers are too recent to count yet.
Stage 4: Customer
Clear differenceAttendees expanded 3.2 points more often over 3 months.
Months they attended9.0%Months they didn’t5.8%Customer-months: 410 attended (62 customers) · 2,210 did not (140 customers) · before adjusting +3.2 points
Attendees churned 2.1 points less often over 3 months.
Months they attended2.2%Months they didn’t4.3%Customer-months: 410 attended (62 customers) · 2,210 did not (140 customers) · before adjusting −2.1 points
| Finding | Attendees | Non-attendees | Adjusted difference (95% range) | Group sizes | Result |
|---|---|---|---|---|---|
| Do prospects who attend become customers more often than no-shows? | 14.8% | 8.2% | +6.1 points (+1.6 to +10.6) | 412 · 268 people | Clear difference |
| Do trial users who attend convert more often? | 31.8% | 26.3% | +4.9 points (−6.2 to +16.0) | 85 · 240 people | No clear difference yet |
| Do new customers who attend early stay longer? | – | – | – | 21 · 133 people | Not enough data yet: 21 of 30 new customers |
| Do customers who attend expand more often? | 9.0% | 5.8% | +3.2 points (+0.4 to +6.0, approximate) | 410 · 2,210 customer-months | Clear difference |
| Do customers who attend churn less often? | 2.2% | 4.3% | −2.1 points (−4.0 to −0.2, approximate) | 410 · 2,210 customer-months | Clear difference |
Onboarding: still paying after the first 30 days
New customers still paying on day 30, by whether they attended a webinar in their first 30 days: the share still paying in the days after.
Use the arrow keys to read the values point by point, or switch to the table.
- Attended in the first 30 days
- Did not attend
| New customers | Days after day 30 | Still paying before that day | Churned that day | Still paying |
|---|---|---|---|---|
| Attended in the first 30 days | Day 30 | 34 | 0 | 100% |
| Attended in the first 30 days | 41 | 33 | 1 | 97% |
| Attended in the first 30 days | 96 | 29 | 1 | 93.6% |
| Attended in the first 30 days | 158 | 22 | 1 | 89.4% |
| Attended in the first 30 days | 241 | 16 | 1 | 83.8% |
| Did not attend | Day 30 | 160 | 0 | 100% |
| Did not attend | 18 | 160 | 3 | 98.1% |
| Did not attend | 47 | 151 | 5 | 94.9% |
| Did not attend | 88 | 138 | 6 | 90.8% |
| Did not attend | 142 | 117 | 6 | 86.1% |
| Did not attend | 210 | 88 | 5 | 81.2% |
| Did not attend | 290 | 57 | 4 | 75.5% |
A curve drops each time a customer churns. Groups too small to show are left out.
Webinar viewers per month
Use the arrow keys to read the values point by point, or switch to the table.
- Onboarding 101
- Product tour (on demand)
- Pricing workshop
- In progress
| Month | Onboarding 101 | Product tour (on demand) | Pricing workshop | Live | Replay | On demand | Total, all webinars |
|---|---|---|---|---|---|---|---|
| Jun 2025 | 74 | 0 | 0 | 62 | 12 | 0 | 74 |
| Jul 2025 | 85 | 0 | 45 | 109 | 21 | 0 | 130 |
| Aug 2025 | 58 | 0 | 34 | 77 | 15 | 0 | 92 |
| Sep 2025 | 101 | 0 | 54 | 130 | 25 | 0 | 155 |
| Oct 2025 | 111 | 0 | 59 | 142 | 28 | 0 | 170 |
| Nov 2025 | 106 | 0 | 55 | 135 | 26 | 0 | 161 |
| Dec 2025 | 79 | 0 | 41 | 101 | 19 | 0 | 120 |
| Jan 2026 | 115 | 0 | 61 | 147 | 29 | 0 | 176 |
| Feb 2026 | 108 | 118 | 58 | 139 | 27 | 118 | 284 |
| Mar 2026 | 123 | 186 | 65 | 157 | 31 | 186 | 374 |
| Apr 2026 | 116 | 171 | 60 | 148 | 28 | 171 | 347 |
| May 2026 | 119 | 152 | 64 | 153 | 30 | 152 | 335 |
| Jun 2026 (in progress) | 60 | 104 | 33 | 78 | 15 | 104 | 197 |
Your webinars
| Webinar | Sessions | Registered | Attended live | Matched | Customers |
|---|---|---|---|---|---|
| Onboarding 101 | 24 | 1,460 | 958 (65.6%) | 57.7% | 520 |
| Pricing workshop | 21 | 820 | 512 (62.4%) | 55.5% | 301 |
| Product tour (on demand) | 3 on demand | – | – | 35.4% | 160 |
Matched: participants linked to one of your Stripe customers. Customers: how many distinct customers they are.
Customers who attended a webinar
- Attended · 140
- Did not · 160
- Churned · 46
| Customers | Count | Share |
|---|---|---|
| Attended a webinar, still a customer | 126 | 42% |
| Did not attend, still a customer | 128 | 42.7% |
| Churned, had attended a webinar | 14 | 4.7% |
| Churned, had not attended | 32 | 10.7% |
| All customers | 300 | 100% |
Detail tables
The rows behind the findings and the matching, table by table.
Match coverage
Share of attendees matched to a Stripe customer, and why the others are not.Match coverage Sessions On demand sessions Participations People Matched Matched % Matched exact Matched domain Unmatched no customer Unmatched free mail domain Unmatched ambiguous domain Live attendees Live attendees matched Live attendees matched % Dropped internal Dropped excluded customer Dropped invalid email Dropped excluded event Dropped team member Dropped unknown session 48 3 3,120 2,995 1,550 51.8% 1,240 310 1,020 380 45 1,830 1,012 55.3% 96 8 11 0 0 0 Per webinar
Attendance and outcomes for each webinar.Per webinar Event ID Webinar Sessions Participants Live attendees Attendance rate % Matched exact Matched domain Matched share % Prospect attendees Prospects mature Prospects converted Conversion rate % Customer attendees Panel rows Expansion rate % Churn rate % Control rows Control expansion rate % Control churn rate % Is reportable evt_MOCK1 Onboarding 101 24 1,460 958 65.6% 431 122 57.7% 286 262 41 15.6% 412 268 9.3% 2.2% 1,480 5.9% 4.4% Yes evt_MOCK2 Pricing workshop 21 820 512 62.4% 229 55 55.5% 171 150 20 13.3% 190 142 8.5% 2.1% 1,050 5.7% 4.2% Yes evt_MOCK3 Product tour (on demand) 3 715 0 – 0 0 – 0 0 0 – 0 0 – – 0 – – No From webinar to customer
Conversion of attendees and no-shows, by month.From webinar to customer Anchor month Group Prospects Unmatched Mature Converted Rate % CI low % CI high % Median days to start New MRR Jan 2026 Attended 142 18 142 22 15.5% 10.5% 22.3% 24 €1,980 Jan 2026 Did not show up 91 12 91 8 8.8% 4.5% 16.4% 37 €610.00 Feb 2026 Attended 131 15 131 19 14.5% 9.5% 21.5% 21 €1,720 Feb 2026 Did not show up 88 10 88 7 8% 3.9% 15.5% 41 €540.00 Mar 2026 Attended 139 17 139 20 14.4% 9.5% 21.1% 26 €1,850 Mar 2026 Did not show up 89 11 89 7 7.9% 3.9% 15.4% 33 €505.00 Trial conversion
Trial conversion of attendees versus non-attendees.Trial conversion Trial month Group Trials Converted Rate % CI low % CI high % Mar 2026 Attended 31 10 32.3% 18.6% 49.9% Mar 2026 Did not attend 84 22 26.2% 18% 36.5% Apr 2026 Attended 28 9 – – – Apr 2026 Did not attend 80 21 26.3% 17.9% 36.7% May 2026 Attended 26 8 – – – May 2026 Did not attend 76 20 26.3% 17.7% 37.2% Onboarding and retention
Retention at 6 and 12 months of new customers who attended during onboarding.Onboarding and retention Milestone Group Customers Retained Retention % CI low % CI high % MRR at start MRR at milestone NRR % Immature M12 Attended 14 10 – – – €1,120 €1,190 – 16 M12 Did not attend 98 63 64.3% 54.4% 73.1% €7,540 €5,890 78.1% 62 M6 Attended 21 17 – – – €1,680 €1,820 – 9 M6 Did not attend 133 96 72.2% 64% 79.1% €10,240 €8,650 84.5% 31 Existing customers
Expansion and churn of existing customers who attend webinars.Existing customers Outcome Group Customer months Customers Events Rate % CI low % CI high % Churn Attended 410 62 9 2.2% 1.2% 4.1% Churn Did not attend 2,210 140 95 4.3% 3.5% 5.2% Expansion Attended 410 62 37 9% 6.6% 12.2% Expansion Did not attend 2,210 140 128 5.8% 4.9% 6.8%
MRR and ARR
MRR: Monthly recurring revenue: what your customers pay per month for their subscriptions, at the full monthly rate.€1,318−2.6% vs Apr 2026
ARR: Annual run rate: MRR times 12.€15,819MRR × 12
Paying customers: Customers with MRR above zero in the month.11−1 net: 0 new, 1 back, 2 churned
Net revenue retention: Share of last month’s MRR you kept this month, counting expansion (net) or not (gross).92.2%Gross: 92.2%
Revenue churn: Share of last month’s MRR lost to customers who stopped paying.6.3%Customers: 16.7%
MRR and ARR
Use the arrow keys to read the values point by point, or switch to the table.
- MRR
- In progress
| Month | MRR | Paying customers | Change vs previous month |
|---|---|---|---|
| Jul 2025 | €400.00 | 3 | +€100.00 |
| Aug 2025 | €400.00 | 3 | €0 |
| Sep 2025 | €400.00 | 3 | €0 |
| Oct 2025 | €500.00 | 3 | +€100.00 |
| Nov 2025 | €500.00 | 3 | €0 |
| Dec 2025 | €520.00 | 3 | +€20.00 |
| Jan 2026 | €1,001 | 12 | +€480.91 |
| Feb 2026 | €1,073 | 12 | +€71.85 |
| Mar 2026 | €1,307 | 12 | +€234.09 |
| Apr 2026 | €1,353 | 12 | +€46.36 |
| May 2026 | €1,318 | 11 | −€35.00 |
| Jun 2026 (in progress) | €1,318 | 11 | €0 |
Plans paid in advance already cover 5 months after June 2026 (Jul 2026 to Nov 2026). They are left out of this chart; Committed MRR shows them.
Cohort retention
Each row is the customers who started paying in a month. Columns are the months after that: month 0 is the first paid month.
MRR kept after 3 months83.1%Gross · net 86.7%
MRR kept after 6 months92.1%Gross · net 92.1%
Churned within 90 days12.5%2 of 16 customers
Median time to churn120 days4 customers churned in the last 18 months
Cohort retention
Share of the cohort’s customers still paying, month after month.
| Cohort | Customers | First-month MRR | Month 0 | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | Month 13 | Month 14 | Month 15 | Month 16 | Month 17 | Month 18 | Month 19 | Month 20 | Month 21 | Month 22 | Month 23 | Month 24 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mar 2026 | 1 | €100.00 | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer, in progress | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet |
| Feb 2026 | 1 | €100.00 | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer, in progress | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet |
| Jan 2026 | 9 | €630.91 | 100%: 9 of 9 customers | 88.9%: 8 of 9 customers | 77.8%: 7 of 9 customers | 77.8%: 7 of 9 customers | 66.7%: 6 of 9 customers | 66.7%: 6 of 9 customers, in progress | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet |
| Oct 2025 | 1 | €300.00 | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer, in progress | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet |
| Jul 2025 | 1 | €100.00 | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer, in progress | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet |
| Jan 2025 | 2 | €300.00 | 100%: 2 of 2 customers | 100%: 2 of 2 customers | 100%: 2 of 2 customers | 100%: 2 of 2 customers | 100%: 2 of 2 customers | 100%: 2 of 2 customers | 100%: 2 of 2 customers | 100%: 2 of 2 customers | 100%: 2 of 2 customers | 50%: 1 of 2 customers | 50%: 1 of 2 customers | 50%: 1 of 2 customers | 50%: 1 of 2 customers | 50%: 1 of 2 customers | 50%: 1 of 2 customers | 50%: 1 of 2 customers | 50%: 1 of 2 customers | 50%: 1 of 2 customers, in progress | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet | Not reached yet |
| Jan 2024 | 1 | €60.00 | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 100%: 1 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer | 0%: 0 of 1 customer |
- under 25%
- 25–50%
- 50–65%
- 65–80%
- 80–90%
- 90–100%
- over 100%
- Not reached yet
- In progress
Customers who come back after leaving stay in their first cohort. Gross MRR caps each customer at what they first paid; net MRR counts expansion and can exceed 100%.
What it could be worth to you.
€12,600a month in new revenueIf attendance lifts conversion like our sample, that’s about €12,600 a month for you in new customers.Assumes about 9 prospects attend each webinar and the sample’s 6.1-point lift. Turnout measures your real number.
Turnout
€33per monthSave 30%€99 billed every 3 months. Cancel any time.
Start your free trial14-day free trial, plus 14 more days if you hop on a call with the founder
- Unlimited webinars, customers and invoices
- Daily syncs with Stripe and Livestorm
- Webinar impact at every lifecycle stage
- Full revenue analyticsMRR, ARR, MRR movements (new, expansion, reactivation, contraction, churn), churn rate, revenue expansion, quick ratio, ARPA, LTV, ACV, MRR by product and by country
- Retention analyticsCohort retention, 90-day churn, survival curves, cohort milestones by plan, when customers churn
- Shareable report and slides export
- Ask Turnout from Claude or ChatGPT
- Hosted in the EU
- GDPR compliant
Walk into your next budget review with the answer.
Connect Stripe and Livestorm14-day free trial, plus 14 more days if you hop on a call with the founder